Descripció:
La proposta de valor.
Estudi de mercat.
El client i el producte/servei.
Estratègia de màrqueting.
Objectius:
Millorar el posicionament de la cooperativa en el mercat.
Implantar els instruments de control de gestió més adequats per a contribuir a la consecució de les polítiques estratègiques de l’empresa.
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