Dimensió comercial i màrqueting Descripció: La proposta de valor. Estudi de mercat. El client i el producte/servei. Estratègia de màrqueting. Objectius: Millorar el posicionament de la cooperativa en el mercat. Implantar els instruments de control de gestió més adequats per a contribuir a la consecució de les polítiques estratègiques de l’empresa. Inscripcions aquí
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